Results
Our Work
Audits, rebuilds, and products built end to end. Every case study shows the specific problem, what we built, and what changed.
Performance-based B2B lead generation agency — website audit & rebuild
Visit siteThe situation
DirectB2BLeads runs a strong offer — performance-based outbound lead generation where clients only pay for qualified results. Named clients, real outbound stack, genuine differentiation. The website was quietly losing deals at every stage of the funnel. The audit found six categories of problems, all fixable.
Headline
"B2B Sales Pipeline Guaranteed." — identical to every competitor in the space. The actual differentiator (pay only for results) is buried halfway down the page.
Social proof
Hero stats read "12+ Businesses Helped" and "24% Performance Based" — the second figure makes no grammatical sense. Small numbers and unclear claims reduce trust rather than build it.
Pricing
Three service tiers, zero prices shown. B2B buyers self-qualify on budget before booking calls. No range = no qualified pipeline from the website.
CTAs
Seven CTA buttons across the page. All seven link to the same 30-minute Calendly call. No lower-friction option for visitors who are interested but not ready to commit.
Dead links
"Case Studies" is linked in the footer. No page exists at that URL. A dead link on a trust-sensitive service site signals incomplete execution to every visitor who clicks it.
SEO & social sharing
Single-page hash routing means Google sees one page. No Open Graph tags. Every link the team posts on LinkedIn generates a broken preview card with no image.
Net effect
A service with a genuinely strong offer was converting a fraction of its potential. The strongest differentiators were in the wrong positions. Every CTA demanded the highest possible commitment. The site had near-zero organic visibility. Traffic was being wasted at every stage of the funnel.
New headline
Leads with the guarantee: "You Only Pay When We Deliver" — the differentiator first, the category name second.
Result-led proof
Each client logo paired with a named outcome: leads delivered, timeline, and industry. Stats that a buyer can actually evaluate.
Pricing transparency
Per-lead and per-appointment price ranges shown. Buyers self-qualify on budget before the call — fewer wasted meetings, higher close rate.
Lower-friction CTA
Email capture alongside the call booking link. Captures the 90% of visitors who are interested but not ready to commit 30 minutes.
Multi-page architecture
Individual URLs for Lead Generation, Appointment Setting, and Sales Automation — each rankable, each with its own meta title and schema.
Open Graph + schema
Branded preview cards on LinkedIn, Slack, and Twitter. FAQ schema for rich results in Google. Organization and Service schema throughout.
0 → 1
Working lead capture form
Previously every CTA sent visitors to a 30-min Calendly call. Now there's an email capture form for visitors not ready to book.
7 → 2
CTA paths on the homepage
7 identical Calendly buttons collapsed into 2 distinct actions — book a call or leave your email. Less noise, clearer next step.
1 → 6
Indexable pages
Single-page hash routing replaced with a multi-page architecture. Google can now crawl and rank each service separately.
0 → 4
Open Graph tags per page
Every page now generates a branded preview card when shared on LinkedIn, Slack, or iMessage — title, description, and image.
Your site next
Every audit uncovers something the owner didn't see
We find the specific friction points costing you leads — then tell you exactly what to fix, in priority order. No vague recommendations, no paid-tool upsells.
Request your free audit